Southeast Wisconsin Leads State’s Real Estate Boom, with Racine County at the Forefront

Racine County—especially Mount Pleasant—is at the center of a regional housing surge that’s gaining national attention and helping to reshape Wisconsin’s real estate landscape.

Published December 10, 2025

According to Realtor.com, The Wisconsin housing market is heating up, with Southeast Wisconsin leading the way. Among the nation’s 20 hottest housing markets this month, Racine County claimed the No. 7 spot, joining six other Wisconsin metros on the list. The region is quickly becoming a top destination for homebuyers drawn to its growth, affordability, and quality of life.

The Affordability Advantage

Southeast Wisconsin offers affordability, with home prices below the national median. This makes it easier for buyers to enter a market with strong growth potential compared to other markets nationwide. The southeast region is attracting a wide range of buyers—from first-time homeowners to those looking to upgrade or move from pricier metro areas.

Strong Appreciation Potential

Ongoing economic development, infrastructure improvements, and business growth in the region signal continued appreciation potential, making southeast Wisconsin not just affordable, but a smart long-term investment. Major corporate expansions in Southeast Wisconsin, including significant investments from Fortune 500 companies in manufacturing and technology sectors, are creating thousands of new jobs and attracting skilled professionals to the area.

Location and Amenities

Located within 30 minutes of Milwaukee and one hour from downtown Chicago, Racine County is perfect for commuters and remote workers seeking city access at more affordable prices. Racine’s close proximity to Lake Michigan offers scenic beauty and plenty of recreational opportunities, complemented by historic downtowns, cultural attractions, and strong schools that make the area highly livable.

State and local governments are investing in transportation networks, including highway expansions, public transit enhancements, and modernized utilities that improve connectivity and quality of life. Meanwhile, the region’s diverse economy—spanning healthcare, advanced manufacturing, financial services, and emerging tech industries—provides resilience against market downturns that can plague areas dependent on a single sector.

Expanding Inventory

The United States faces a critical housing shortage with millions of units needed to meet demand.. Racine County is leading the region in new residential development. Projects are breaking ground across communities like Burlington, Caledonia, City of Racine, and Mount Pleasant, offering everything from single-family homes to multi-family and mixed-use developments. With streamlined permitting, infrastructure investments, and developer-friendly policies, Racine County is actively expanding housing inventory, positioning itself as an attractive destination for buyers. To learn more about why Racine County is a great place to live and work visit GreaterRacineCounty.com.

Source: realtor.com

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