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Burlington Prepares for A Re-Brand

by Jeremy Williamson

The city of Burlington is currently undergoing a re-branding, design and standards initiative in an effort to better communicate their story, promise and what they want the traveling public and business community to understand about the culture in Burlington.

The City of Burlington is entering this branding project under the auspices of the Wisconsin Department of Tourism’s Joint Effort Marketing (JEM) Grant Program. The City intends to secure a consultant with a completion of the rebranding tasks by year end 2020.

Burlington (10,925 residents) is a growing, full-service community located both in Racine and Walworth Counties, approximately 30 miles southwest of Milwaukee and 70 miles northwest of Chicago. Located along the banks of the Fox and White rivers, Burlington offers a superior quality of life, including its schools 27 active and passive parks. The community has a thriving historic downtown and two successful industrial parks.

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