Seeking additional partners
The goal of the Greater Racine County initiative is to meet the talent needs of our employers by bringing more professionals to Racine County. We do this by delivering advertising messages of career and life opportunities.
RCEDC partnered with local companies to develop, implement and manage a digital advertising campaign, reaching primarily qualified audiences in Northern Illinois.
RCEDC was awarded a 50% matching grant from the Wisconsin Economic Development Corporation (WEDC) to refresh the Greater Racine County brand and continue digital ad promotion in Northern Illinois. Implementation started January 2023. All funds have been expended and grant activities will continue through October 2023.
RCEDC is looking to continue the campaign in 2024 by leveraging business investments to apply for a WEDC grant. Employers throughout Racine County who are interested in benefitting from this campaign, please contact RCEDC’s Deputy Director, Laura Million at lmillion@rcedc.org.
CAMPAIGN MESSAGING (ARTWORK)
IMAGES
VIDEOS
CAMPAIGN RESULTS
CAMPAIGN RESULTS (January - August 2023)
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WEBSITE TRAFFIC COMPARISON (No Campaign vs Campaign)
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CAMPAIGN HIGHLIGHTS
Website Improvements
Expanding the Reach
More Money Towards Ads
Three New Videos
Thanks to the participation of Spee Dee Packaging, Modine Manufacturing, and Twin Disc, the campaign can deliver three new videos.
CAMPAIGN INVESTORS







