Southeast Wisconsin Rises as a Hub for Skilled Talent and Growing Industries
Major Investments Set to Support 225,000 New Jobs Across Wisconsin
Southeast Wisconsin is gaining national recognition for its strong economy and skilled workforce as traditional industries like manufacturing join emerging sectors such as AI, clean energy, and biohealth. Reports like “Wisconsin: Capturing More Than a Moment” highlight the region’s appeal to global corporations and startups due to its business climate, tax incentives, and access to talent. Major investments, such as Microsoft’s $3.3 billion data center in Mount Pleasant, will create hundreds of jobs and boost demand for technical talent. Total nonfarm employment surpassed 3,055,000 jobs in mid-2025, with an unemployment rate of 3.2%, and workforce projections estimate 225,000 new jobs statewide through 2032.
Nearby, Milwaukee strengthens the region with its concentration of talent, research institutions, and innovation activity, benefits that extend across Southeast Wisconsin. LinkedIn’s “Cities on the Rise 2025” ranked Milwaukee among the fastest-growing U.S. metros for jobs, highlighting the area’s appeal to employers and workers alike.
Racine County Advantage
Within this thriving region, Racine County offers unique advantages. Businesses benefit from proximity to both Chicago and Milwaukee and access to over 1 million workers within the corridor — all without the high costs of operating in a major metro. Its diverse industries provide a strong economic foundation, supported by the RCEDC for over 40 years.
LEADING INDUSTRIES IN RACINE COUNTY:
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MANUFACTURING: Advanced machinery, electronics, and transportation equipment, with companies like SC Johnson, Twin Disc, and Modine.
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HEALTHCARE: Hospitals and health systems such as Ascension All Saints and Advocate Aurora.
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RETAIL: Local and regional businesses contributing to a vibrant economy.
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EDUCATION: Employment through Racine Unified School District (RUSD) and other institutions.
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PUBLIC ADMINISTRATION: Careers in city and county government, public safety, and infrastructure.
RCEDC initiatives in talent attraction, retention, and workforce development help ensure businesses have the skilled workforce needed to grow and succeed.
Meeting Workforce Challenges
While Southeast Wisconsin continues to thrive, the region faces challenges such as retirements and skills gaps. Local leaders and organizations are responding with training initiatives, industry partnerships, and community investments to develop talent pipelines for both current and future needs.
Programs targeting advanced manufacturing, biohealth, clean energy, and technology help prepare workers for emerging sectors, while traditional industries continue to benefit from ongoing workforce support.
Looking Ahead
Thanks to its strategic location, diverse industries, and supportive business ecosystem, Southeast Wisconsin remains a hub for innovation and growth. Racine County, with its strong business community, access to talent, and long-term economic initiatives, plays a critical role in shaping the region’s future workforce and sustaining its momentum as a national leader in economic development.