Southeast Wisconsin’s Water Advantage: A Key Factor in Site Selection
As Water Scarcity Grows, Wisconsin’s Great Lakes Access Fuels Sustainable Growth
Water plays a vital role in site selection, especially for industries that depend on it for manufacturing, cooling, cleaning, or agriculture. In the article “Water Resources: Water & Site Selection” by Business Facilities, water access is identified as a key driver of economic development. In Southeast Wisconsin, this essential resource isn’t just plentiful and high quality—it’s a strategic advantage for businesses planning long-term growth.
Why Water Matters in Site Selection
Industries like food processing, advanced manufacturing, pharmaceuticals, and data centers require large volumes of reliable water. In regions where water is scarce, companies may face costly infrastructure upgrades, regulatory hurdles, or long-term supply concerns.
That’s why Southeast Wisconsin stands out. With access to Lake Michigan, a well-managed watershed system, and progressive water infrastructure, the region offers:
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Reliable Supply – Lake Michigan and the area’s connected river systems provide long-term water security.
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High Water Quality – Ideal for industries with strict purity requirements.
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Modern Infrastructure – A strong network for water delivery and wastewater treatment.
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Forward-Thinking Regulation – Support for water reuse, sustainability, and efficient permitting.
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Collaborative Ecosystem – Local organizations support water-focused innovation and industry needs.
Case Study: Rapid Radicals Technologies in Milwaukee
Rapid Radicals is a Wisconsin-based water tech startup helping industries treat and reuse wastewater more effectively. As founder Paige Peters explains, “In Milwaukee, we’re surrounded by water, so protecting it is part of our culture—and being in Southeast Wisconsin gives us direct access to the partners, programs, and customers that make innovation possible.”
Rapid Radicals has grown with support from The Water Council’s BREW Accelerator, the Wisconsin Economic Development Corporation (WEDC), the Milwaukee Metropolitan Sewerage District, gener8tor’s gBETA, and the Center for Technology Commercialization (CTC). Backed by funding, mentorship, and strong regional partnerships, the company is helping industries nationwide treat and reuse wastewater—an increasingly vital solution for sustainability and water security.
The Bottom Line: Water is a Strategic Asset
For companies looking to invest in growth, Southeast Wisconsin delivers a unique combination of water access, infrastructure, affordability, and innovation. It’s why the region continues to attract advanced manufacturing, life sciences, and data infrastructure projects—and why it’s a smart, sustainable place to build.